Grandma's only use water proof large 5050 LED's while some of the competition use smaller LED's to save on cost. Our 3-foot whips contain approximately 300+ LED's and is close to if not more the 70 rows of leds. Unlike our competitors who loosely wrap their LED's (like a candy cane) we closely wrap ours to give you the most LED's per linear foot of whip. This makes our whips the brightest around.